shopping

This Is Your Brain on Bargains

shopping-bags.jpgResearchers are using traditional behavioral studies and new techniques such as brain imaging to better understand what happens when we shop. This has big impllications for both the marketing of products and the treatment of compulsive shoppers

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  • Think you can talk on the phone, send an instant message and read your e-mail all at once? Stanford researchers say even trying may impair your cognitive control.

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