"It’s Miller Time." "Live Richly." What do these vastly different marketing campaigns—one selling beer, the other financial services—have in common? They both focus on experiencing, rather than possessing, products. And according to a study by Stanford Graduate School of Business researchers, both are vastly more effective campaigns as a result.

Tagged: marketing, Business

The old adage that you get what you pay for really is true when it comes to that most ephemeral of products: bottled wine.

Tagged: brain imaging, economics, marketing, psychology, Business

Entertainers, politicians, and public speakers instinctively know that a good act is tough to follow. New research from Stanford Graduate School of Business reveals that the same is true for anything designed to persuade.

Tagged: communication, marketing, Business