communication

Want your message to be believed? Follow something that is less credible.

exclampoint.JPGEntertainers, politicians, and public speakers instinctively know that a good act is tough to follow. New research from Stanford Graduate School of Business reveals that the same is true for anything designed to persuade.

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Professor studies what cars can learn from drivers’ words

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Can an automated voice help people drive more safely? What are the privacy implications of the ability of cars to collect information about their drivers? Professor Clifford Nass is exploring these and other questions.

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  • Think you can talk on the phone, send an instant message and read your e-mail all at once? Stanford researchers say even trying may impair your cognitive control.

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